San business-writing sample:

Consulting Group Descriptions (page 1/intro)

I was a sub-contractor on this project. My direct client was an ad agency; a well-known consulting firm was their client. I was sent into the firm to interview various consultants about their work, gathering information about different consulting groups and then writing about them. I’ve deleted the name of the consulting firm from the text that follows, since the writing samples here are from the raw (unedited) manuscripts that I submitted to the agency.
Fork in Road sign

Decision Point

Mere facts in themselves are almost worthless to business, which is why our Business Research and Consulting Division doesn’t just do “research.” We analyze the real-world conditions under which our clients operate, in order to discover which facts are critical and which aren’t.

There are many parallel processes involved in business planning, each affecting all the others. At critical decision points, this logical complexity often results in confusion and mistakes. We’d like to talk to you about our track record in helping corporations pare down data to its essence, thus reducing that confusion and avoiding mistakes. Also, we’d like to talk to you about your future.

A Four-Part Series:


Typically, I provide the client with more than one concept especially for cover or introductory text like this, which can set the tone for the rest of the piece.

The “Decision Point” headline is conceptually dependent on the “fork-in- the-road” sign idea, which I drew in a computer-graphics program. I also suggested alter­native headlines that weren’t depend­ent on any specific graphic concept.